Ideal and Rationality of Revitalizing Tourism in the Post-epidemic Era

摘要

The epidemic of COVID-19 has brought a great impact on the global economic development. Tourism, which is highly sensitive and dependent on the environment, has suffered heavy losses and faces a crisis. With the control of the epidemic and the recovery of production, traveling has gradually returned to the public life. The current situation confronting tourism should be considered and managed rationally, and it is urgent and necessary for tourism enterprises to seek opportunities and breakthroughs during the post-epidemic era. The nature of tourism determines that it carries the public’s yearning for quality life and the mission of cultural exchange and inheritance, which is also the foundation of the existence of tourism industry. Revitalization of tourism should follow the general rules of industrial development and insist on green, healthy and sustainable development, in addition to that, recognize the situation clearly, seize the opportunities, cultivate new business forms and comprehensive tourism talents, expand new tourism functions, so as to promote the all-round development of economy and society through industrial integration.