Study on the Design of Luxury Exhibition Space Based on Narrative Theory

摘要

This thesis will take the narrative theory as the foundation, analyzing the narrative method of luxury display space. The author adopts the literature research method, systematic analysis method, and interdisciplinary research method to study the luxury display space. By discussing the relationship between the narrative theory and luxury exhibition space, and combining with the cases of luxury brand exhibition space, this paper explores how to apply the narrative theory to the design of luxury exhibition space. Re-examining the spatial narrative from an interdisciplinary perspective is not only conducive to the emotional communication between brands and consumers, but also conducive to the value construction and promotion of luxury brands.