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首页> 外文期刊>Journal of Marketing and Consumer Research >Market Analysis of Peanut in Bambasi District: Benishangul Gumuz Region, Western Ethiopia
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Market Analysis of Peanut in Bambasi District: Benishangul Gumuz Region, Western Ethiopia

机译:Bambasi区花生的市场分析:西埃托普岛贝尼尔·戈苏兹地区

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This study was initiated to Market Analysis of Peanut in Bambasi District; Benishangul Gumuz Region, Western Ethiopia. The focus of the study was to analyze the peanut market channel in the study area. Different variables were hypothesized to determine quantity of peanut supply to the market. The data was supplemented by primary and secondary sources. The multiple linear regression model was applied to estimate the effects of explanatory variables on quantity of peanut supplied to the market. The results obtained from this analysis indicate extension services, volume of peanut produced, distance to the market, and average price of peanut were found to be the most important significant variables influencing peanut marketing in the district. Therefore, providing extension services, improving volume of peanut produced, improving transportation facilities to strengthen the vertical and horizontal linkages among the marketing agents are recommended to develop and strengthen information on peanut product marketing in the study area. K e ywords: Peanut, Bambasi, market analysis, multiple linear regression model.
机译:本研究开始于Bambasi区的花生市场分析; Benishangul Gumuz地​​区,西埃塞俄比亚。该研究的重点是分析研究区的花生市场渠道。假设不同的变量以确定对市场的花生供应量。数据由初级和二级来源补充。应用了多元线性回归模型来估计解释性变量对市场上的花生量的影响。从该分析中获得的结果表明扩展服务,生产的花生量,对市场的距离以及花生的平均价格被发现是影响该地区花生营销的最重要的重要变量。因此,提供推广服务,改善生产的花生体积,改善运输设施,加强营销代理商之间的垂直和水平联系,以发展和加强研究区的花生产品营销信息。 K e YWORDS:花生,BAMBASI,市场分析,多元线性回归模型。

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