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Bank Service Complaint Handling: Effects on Bank Customers’ Satisfaction in Nigeria

机译:银行服务投诉处理:对银行客户在尼日利亚的满意度

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The study investigated the effects of bank customers’ complaints handling on customers satisfaction in the selected Banks in Enugu – Nigeria. Survey method with the aid of questionnaire was used to elicit relevant data from a sample of 357 respondents within the area of the study. Data obtained were presented and analysed using statistical package for social science (SPSS) version 23. The hypotheses for the study were tested and findings showed that Banks responsiveness to complaints by customers, service guarantee and recovery has significant and positive effect on bank customers’ satisfaction. It was therefore concluded that service complaints resolutions significantly effect customers’ satisfaction positively. The study recommended that organization should exert quick response to customers’ complaint, engage in effective guarantee and service recovery to build customers confidence, satisfaction, trust and gain their patronage and loyalty.
机译:该研究调查了银行客户投诉对恩古尼省选定银行客户满意度的影响。借助问卷的调查方法用于从研究领域的357名受访者的样本中引出相关数据。使用统计包来提供和分析所得数据,用于社会科学(SPSS)版本23.测试了该研究的假设,结果表明,银行对客户的投诉,服务保障和恢复对银行客户的满意度显着和积极影响。 。因此,得出结论,服务投诉决议积极地影响客户的满意度。该研究建议组织应对客户的投诉施加快速反应,从事有效的保证和服务恢复,以建立客户的信心,满意度,信任和获得赞助和忠诚度。

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