This research discusses the application of two different clustering algorithms (agglomerative and partitional) to a set of data derived from the phenomenon of the collaborative economy in the tourism industry known as Airbnb. In order to analyze this phenomenon, the algorithms are known as “hierarchical Tree” and “K-Means” were used with the objective of gaining a better understanding of the spatial configuration and current functioning of this complimentary lodging offer. The city of Guanajuato, Mexico was selected as the case for convenience purposes and the main touristic attractions were used as parameters to conduct the analysis. Cluster techniques were applied to both algorithms and the results were statistically compared.
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