This article discusses the paradox in the juluk adek 'giving customary/ adat title' ceremony of the adat Pepadun Megou Pak Tulangbawang , Lampung. This descriptive qualitative research in the scope of ethnography of communication uses primary data in the form of communication patterns in the juluk adek ceremony conducted by bi kelamou 'wife of groom’s uncle', which seen by punyimbang ‘the leader of adat ’, peghwatin ' adat’s actor', and the bride-groom's family. The author uses the distance elicitation method with virtual interview techniques, records, and notes. There were 13 lexicons in the form of verbal spoken by kelamou which have the meaning changing adjusted to the current social conditions of society. In addition, there were also 7 lexicons that should not be used and carried out in the procession of the juluk adek ceremony because they were considered to be sengok 'bad consequences'. If these things were violated, the consequence was that the bride-groom’s family must pay the dau ' adat fines' decided in the pepung ' adat meeting' in the sesat agung 'traditional hall' of Lampung Pepadun Megou Pak Tulangbawang, Lampung. Although many rituals must be undertaken, in the current social and pandemic conditions the procession is still carried out with some adjustments.
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