Increasing the volume of tourism in the regions of Russia, improving the quality of tourist services provided, creating new, original, and non-standard tourist brands are urgent tasks for Russian regions, especially in modern conditions of increasing interest in domestic tourism. To solve such important problems, it is necessary to use modern technologies for creating an information space, popular means of communication,the development of modern digital environments that allow consumers of tourism services not only conveniently and individually receive, but also to take part in the creation of original content about various thematic attractions in the country’s regions.The use of mobile applications should ensure full and diverse satisfaction of the mass demand of individual tourists, thus increasing the sustainable interest of tourism in all regions of Russia.
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