Influencers Rule on Mother’s Day Promos, But 2021 Consumer Engagement Off 60% vs 2019

摘要

In anticipation of Mother’s Day this Sunday, we asked Shareablee to gather Mother’s Dayrelated data on social content from 3/28/21-4/27/21 and compare it to the same month-long period in 2020 and 2019. Much of the 2021 content centers on gifts consumers are planning to buy mothers and grandmothers, Shareablee’s Madison Busick says. Provided exclusively to PRNEWS, the Shareablee data for 2021 show an 18 percent increase in consumer engagement versus 2020. Yet 2021’s consumer engagement was off a whopping 60 percent from 2019’s prepandemic figures across Facebook, Instagram and Twitter.