Research on Correlation between Information Technology Involvement, Market Orientation, Innovative Activities Implementations and Firm Performances in Taiwan?s Science Industrial Park

摘要

This study explored the influence of market orientation and information technology involvement concerning the implementation of innovative activities, as well as the influence of innovative activities implementation on firm performance in Taiwan?s Science Industrial Park. The results showed that market orientation and information technology involvement have a significant impact on the level of innovative activities implementation. The level of innovative activities implementation has a strong influence on firm performance. Enterprises aiming to enhance their firm performance should strengthen their implementation of innovative activities, market orientation culture and information technology involvement.