How a Small PR Firm Handled a Crisis at Sea and a Global Media Frenzy at the Pandemic’s Start

摘要

PRNEWS: Give us the scenario, please.Bobbie Carlton: On Saturday February 8,2020, a former co-worker, Blake Courter,contacted me. His parents, Gay and Phil,were among 3,600 passengers quarantinedaboard the Diamond Princess, the ship wheresome 700 coronavirus infections occurred.He’d been trying to manage media for his parentsand needed help. Could my firm handleit? Immediately? Within one hour we booked media, had partiallywritten a press release and distributed it the next morning.