Our annual social media conference, The Social Shake-Up, took place virtually Sept. 28 through Oct. 1. We provide a summary of emerging trends of importance to communication professionals as they create or restructure their social media strategies, including: 1. top-quality visual content is necessary during this moment of social media overload 2. the fundamentals of social media and social listening remain critical for content creation 3. signal boosting has replaced going viral as social justice moves to the forefront 4. companies are employing innovative benefits packages to create enhanced relationships with influencers.
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