THE WORK CULTURE LIST PROFILE: EMPLOYEE SPIRIT HERO Kaitlyn Webb, Bob Gold & Associates

摘要

There’s just something about Kaitlyn Webb. That’s what her colleagues at boutique PR and marketing firm Bob Gold & Associates quickly realized. Webb joined the team as an account coordinator during a busy period, limiting the amount of hands-on training she could receive. But she rose to the occasion, working with the Hong Kong Trade Development Council to support their largest conference promoting US businesses in Hong Kong and Asia—an especially hectic task given a US-China trade war and a short time-frame for pulling an event together. “I came on just as that account was taking off. It was probably one of the busiest times here, at least in recent years. That was definitely all hands on deck at all times,” Webb says. “I really do appreciate that experience. I didn’t start off here twiddling my thumbs. It really set everything in motion. Now with any account, I’m confident because of that.” Despite the challenges and her rookie status, Webb managed the ever-evolving media list covering 10+ verticals, media inquiries, case study placements, the social media calendar and more. The Trade Development Council was pleased to have received more interviews and media placements than contracted, exceeding goals by 69% and 35% respectively. On site, Webb jumped in on registration at the trade show and even helped guide an even newer employee who had joined the team weeks before the event.