Application of Z-restriction-based Multi-criteria Choice to a Marketing Mix Problem

摘要

In this paper the method of solving Z-number valued multiobjective linear programming problem proposed in “R.A. Aliev, O.H. Huseynov, R.R. Aliyev, A.V. Alizadeh, The Arithmetic of Z-numbers. Theory and Applications. Singapore: World Scientific, 2015” is applied to solve a marketing mix problem. The method utilizes differential evolution optimization. The obtained results show validity and applicability of the proposed approach.