Intelligent Policy Recommendations on Ports Administration: Introducing a Business Model Approach for the Evaluation of Ports’ Services

摘要

The paper focuses on enhancing Passenger Intermodality aiming at developing new business models for interconnectivity purposes. The current work initiates with the description of the results derived from two questionnaire surveys conducted in Patras port (a customer survey and a more’targeted’ survey to the authority of the port) which aimed at measuring the customer satisfaction of the port offered services. Using these findings, a methodology is developed for identifying the optimal measures for Patras Port, by applying a combination of marketing and economic evaluation techniques.