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The Evaluation of Fleet Structures in Turkish Aviation Industry from Strategic Management Point of View

机译:从战略管理的角度评估土耳其航空业的机队结构

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Turkish airline industry became one of the fastest growing industries in Turkey, after liberalization allows airline companies to compete on scheduled flights. The change in government policy boosted number of domestic passengers and this growth resulted in a significant extension at fleets of airline companies. The fleet decisions became a critical issue which has a strategic importance. Composition and age of the fleet are critical factors that affect the competitiveness. Moreover, the range of the planes in fleet is strategically important. It affects the network structure and must be harmonious with the strategies of the company such as the total capacity. The aim of this paper is to analyze and evaluate the fleet structures of Turkish airline companies and their fleet decisions from strategic management point of view. Ability to operate successfully as announced to public by schedules, elasticity to meet the fluctuating demand and to secure growth and sustainability in market are all affected by fleet decisions.
机译:自由化允许航空公司在预定航班上竞争之后,土耳其航空业成为土耳其增长最快的行业之一。政府政策的变化增加了国内旅客的数量,这种增长导致航空公司机队的数量大大增加。机队的决定成为具有战略重要性的关键问题。机队的组成和年龄是影响竞争力的关键因素。此外,机队中飞机的范围具有战略意义。它影响网络结构,并且必须与公司的策略(例如总容量)相协调。本文旨在从战略管理的角度分析和评估土耳其航空公司的机队结构及其机队决策。如时间表向公众宣布的那样,成功运营的能力,满足不断变化的需求的弹性以及确保市场增长和可持续性的能力都受到车队决策的影响。

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