Dynamic capabilities strategy for sustainability development in print media management

摘要

Nowadays, internet and smart phone turn out to be the new challenge for print media industry. This phenomenon seems to keep on going. It is digitalization that challenges print media companies to develop the sustainable economic growth of company. This research analyses the digital media management applied by Femina Group by using dynamic capabilities. The concept of dynamic capabilities is applied in this research as the main strategy to analyse the survival of print media management in digital era. The dynamic capabilities are divided into three, they are: the capability of sensing, seizing and reconfiguring. The research finds that Femina Group has a strong dynamic capability in sensing and seizing process. Meanwhile, the reconfiguring process of the company suffers a decline in terms of asset protection quality.