A-Well defined raw material specifications of product and its components, a key of successful new product design. A critical evaluation by case study

摘要

New product design and development indeed needs long termvision for better product life and hence to have better product features the design team has to take into consideration various techno-commercial aspects todesign and develop most adequate new product. Normally in case of new product design all related activities are initiated by the team of technicians under the directive jointly given by top and marketing management of the concerned organization. Due to global competition in the market the product requirements are needed to be carefully identified so as to make the product more user friendly to the customers. Considering this it is quite obvious that top priority is for product performance considerations at the same time they have to establish the product cost to make it more competent in the market. Due to these constraints recently the design and development function has no more remained the responsibility technocrats but it has become techno-commercial activity. One should treat this as design and development joint activity to be performed by the dedicated team of techno-commercial people who are well equipped with sound technical knowledge so as to design the best possible product. Due to this reason the primary design activity is seen to be interfacing with various departments such as Marketing, Materials, Tool room ,Manufacturing, Vendor development and many other related departments and valuable in puts from them are badly needed at the initial phase of product design and development. This helps in identifying the product needs at various manufacturing stages well in advance. This ultimately helps the design department to deliver the most adequate product with no operational problems and product is ready to satisfy customer's needs which ultimately leads to growth of organization through smooth product life cycle management.