The Significance and Effect of CSR as a Means of Sustainable Growth

摘要

This paper deals with the significance and effect of CSR as a means of sustainable growth. In a changing business environment, it is very important but difficult for a company to survive and keep growing. So, it is meaningful scholastically and practically to find and adopt elements that enable a company to have sustainable growth. In this context, this paper examines the significance and effect of CSR as a means of sustainable growth. Specifically, it first deals with the importance of sustainable growth in today's business environment. Then, it treats the change of the CSR concept and discusses why CSR is important today. Based on such analyzes, this paper discusses significance and effects of CSR as a means of sustainable growth. Various studies show that CSR activities are very important for the sustainable growth of a company. Those which perform CSR activities energetically get a favorable evaluation by investors in the capital market, boosting the corporate values. And, the performance of social responsibility, if companies have the basic capacity to do it, can be a strong source to secure competitive advantage. Consequently, CSR activities can serve as preconditions for company's sustainable growth, and, we can expect that those companies which perform CSR actively will have their sustainable growth indicators improved.