ANALYSIS ON TRENDS OF ICT-BASED FASHION TECH BUSINESS MODELS

摘要

ICT(Information and Communications Technologies) has been influencing on overall fashion industry which is considered as the representative field of emotional marketing. In particular, the fashion tech combining the ICT and fashion has been creating the visual effects and diversified in the entire fashion business processes beyond the developed of simple fashion device. Accordingly, this paper analyzed the trend of business models which have been implemented at present before the full-scale development of fashion tech. In accordance with the analysis results, this paper identified the expansion of integrated digital platform based on connectivity, intelligence and computerization in the physical aspects, activation of untact marketing related to individualization and unmanned operation in the social aspects, and pursuit of value consumption reflecting emotional bonding and spiritual bonding in the cultural aspects. The results will be used as the empirical data for the implementation of businesses related to fashion tech in the future. The continuing research and development on the ICT-based fashion tech will be the solution for the future fashion industry to cope with the rapidly changing preference and consumption patterns of the public.