The relationship between competition and cooperation in supply chain enterprises is not only affected by the factors inside the chain, but also by the competition chain. We choose two-level supply chain in this article, and discuss the four competition and cooperation states of manufacturer and retailer under the same market structure with reference chain, that is, cooperation-cooperation, competition-competition, competition-competition, cooperation-competition, competition-cooperation to establish models and solve. The result of analysis shows that the supply chain utility of cooperation-competition is effective, designing and analyzing the operation mechanism of cooperation-competition model. When the market profit rate is high, the satisfaction proceeds value of manufacturers is small, the cooperation proceeds distribution mechanism of manufacturer and retailers is easily determined.
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