Research on Factors Affecting the Willingness to Pay for Urban Ecosystem Services

摘要

Based on the micro data of the research on willingness to pay for ecosystem services in Wenjiang, Sichuan Province, this paper gives full consideration to the problem of sample selection bias in real survey, and analyzes the internal mechanism of how government trust, the emotional depth of Wenjiang and the understanding of the ecological environment influencing the willingness to pay for the ecosystem services, payment methods and the payment amount of the local residents. The main conclusions are as follows: 87.97% of sample residents of Wenjiang have willingness to pay for ecosystem services, the higher their confidence in the local government, the deeper their emotional feelings of Wenjiang, the higher the willingness to pay, the higher the amount of payment, and the more inclined to labor input. The level of ecological cognition does not have a significant effect on the participation patterns of the sample residents who have the willingness to participate. The ecological cognition of the sample residents has a significant positive impact on their willingness to participate in the ecosystem services, while a significant negative impact on the payment amount of sample residents.