首页> 外文期刊>Journal of Marketing and Consumer Research >Primary Producers’ Cooperative as Marketing Strategy to Increase Income of Small Scale Farmers: A Case Study on Potato Seed Tuber Jeldu District of West Shewa Zone of Oromia, Ethiopia
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Primary Producers’ Cooperative as Marketing Strategy to Increase Income of Small Scale Farmers: A Case Study on Potato Seed Tuber Jeldu District of West Shewa Zone of Oromia, Ethiopia

机译:初级生产者合作社作为增加小农收入的营销策略:以埃塞俄比亚奥罗米亚州西谢瓦地区的马铃薯种子块茎耶尔杜区为例

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The study presents the role of primary producers’ cooperative as marketing strategy to increases small scale farmers income from their produce. The primary data from Jeldu district of west Shewa zone of Oromia regional state was generated from 120 randomly selected small scale farm households. These randomly selected farm households were drown from two groups: seventy one of them were selected from cooperative members group and the rest forty nine of them were selected from non cooperative members of potato seed producers. The analysis was made using descriptive statistics and econometric model using STATA software version 10. Descriptive analysis made for income; which was generated from potato seed tuber marketing, shows differences among cooperative participants and non participants small scale farm households in potato seed tuber marketing. Heckman two stage models was employed to identify factors affecting participation in cooperative of small scale farm households and the extent of effects of these factors on gross income from potato seed tuber of participant. Accordingly, the result of first stage Heckman two model shows that, family size, proximity to market centre, farming experience, land allocated for potato seed tuber and extension service were key determinants of choice of participation in primary producers’ cooperative. In the second stage of the two stage model, proximity to market, land allocated for potato seed tuber, family size and extension service were found to influence gross income of primary producers’ cooperative participants of small scale farm households. Therefore, policies intended to increase farmers’ access to market, developing and improving market infrastructures, strengthening exiting cooperatives, establishing and encouraging participation in primary producers’ cooperative and improving extension service system could be recommended to more increases income from their produce.
机译:这项研究提出了初级生产者合作社作为营销策略的作用,以增加小农从其产品中获得的收入。来自奥罗米亚州州西部Shewa区Jeldu区的主要数据来自120个随机选择的小型农户。这些随机选择的农户被淹没在两个群体中:其中有71个是从合作社成员组中选出的,其余的49个是从马铃薯种子生产者的非合作社成员中选出的。使用描述性统计数据和计量经济学模型(使用STATA 10版软件)进行分析。由马铃薯种子块茎营销产生的数据显示了马铃薯种子块茎营销中合作参与者和非参与者小型农户之间的差异。使用Heckman两阶段模型来确定影响小农户参与合作社的因素以及这些因素对参与者马铃薯种薯总收入的影响程度。因此,第一阶段的Heckman两种模型的结果表明,家庭规模,与市场中心的距离,耕作经验,分配给马铃薯块茎的土地和推广服务是参与初级生产者合作社选择的关键决定因素。在两阶段模型的第二阶段中,发现接近市场,分配给马铃薯块茎的土地,家庭规模和推广服务影响了小农户的初级生产者合作参与者的总收入。因此,可以建议采取旨在增加农民进入市场,发展和改善市场基础设施,加强现有合作社,建立和鼓励初级生产者合作社参与以及改善推广服务系统的政策,以增加其农产品的收入。

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