An Exploration of Gender Differences in the Use of Social Networking and Knowledge Management Tools

摘要

This research investigated gender differences in the adoption and use of social networking in a high-technologydefense firm, and sought to better understand how these differences influenced a firm’s knowledge management initiatives.Differences between men and women were found in terms of when and how they adopted the technology, and the degree ofrelationship continuity while using the technology. These differences affected how men and women learned within theirwork environments and posed a hindrance to the organization’s attempt to use social networking to generate new knowledge.