Consumer Resistance Factors for the Adoption of FTTH Ultra-Fast Broadband in New Zealand on JSTOR

摘要

It is a common maxim in telecommunications policy that access to a network is not the same as adoption of that network's services. In this article, Mirza and Beltrán analyze New Zealand's Ultra-Fast Broadband (UFB) Initiative in terms of the public expenditures devoted to its development and, more importantly, its adoption by citizens. The authors analyze a variety of barriers, drivers, and deciding factors that have led citizens to either accept or reject the opportunity to sign up for the program, ranging from cost to speed of deployment to consumer awareness