COMPETITIVE INTELLIGENCE AS AN IMPORTANT CONTRIBUTOR TO THE GROWTH OF BANKS: A ZIMBABWEAN PERSPECTIVE

摘要

This paper explores how competitive intelligence has been an important contributor of growth in banks in Zimbabwe and how the banks are making use of competitive intelligence for such growth. The paper used a descriptive cross-sectional research methodology. Data was collected through questionnaires and interviews. Purposive and stratified sampling methods were used. The paper found that most Zimbabwean banks have undertaken competitive intelligence in one way or another for strategic planning and better understanding the competitive business environment and competitors. The findings from this research will assist the entire banking sector and will be of great academic value.