The article examines the role of winw routes in promoting the development of wine-growing regions. It focuses?both on the criteria for tracing wine routes (landscape value of a region, distribution of tourist supply settlements?and events, natural and cultural monuments, existing road netivorks and transport accessibility, supplemenlary?activities along the wine routes) and on the impact that wine exert on the landscape/region (an increased?income of individual households, better infrastructure equipment, recuttivation ol desert land lots,?decreasing depopulalion and development of supplementary activities). The wine route through the Sve?inske?gorice region is presented as an example of countryside regulation.
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