Information Technology Enabled Services in Promoting Services Marketing

摘要

Organization of paper: ? Introduction ? Theoretical Framework ? Summary and Conclusion Introduction: ? Scope of usage of Information Technology Enabled Services (I.T.E.S) in promoting Services Marketing ? Conceptual framework of Services Marketing ? Importance of usage of IT in trading – e-trade, e-commerce, Net Banking Objectives of the paper: ? To explore the services of I.T.E.S in Services ? To measure the scope for application of I.T.E.S in promoting Services Marketing ? To evaluate the Elements of Promotion of Services Marketing Scope of the paper: The scope extends with a possibility to have I.T.E.S as promotional activities in marketing of services to the end users. Conclusion: ? I.T.E.S will influence the quality of Services Marketing ? I.T.E.S is useful as Promotional activity to promote services Marketing ? I.T.E.S will enhance the quality of Services Marketing.