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Optimal Order Strategy in Uncertain Demands with Free Shipping Option

机译:带有免费送货选项的不确定需求的最优订购策略

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摘要

Free shipping with conditions has become one of the most effective marketing tools; more and more companies especially e-business companies prefer to offer free shipping to buyers whenever their orders exceed the minimum quantity specified by them. But in practice, the demands of buyers are uncertain, which are affected by weather, season, and many other factors. Firstly, we model the centralization ordering problem of retailers who face stochastic demands when suppliers offer free shipping, in which limited distributional information such as known mean, support, and some deviation measures of the random data is needed only. Then, based on the linear decision rule mainly for stochastic programming, we analyze the optimal order strategies of retailers and discuss the approximate solution. Further, we present the core allocation between all retailers via dual and cooperative game theory. The existence of core shows that each retailer is pleased to cooperate with others in the centralization problem. Finally, a numerical example is implemented to discuss how uncertain data and parameters affect the optimal solution.
机译:有条件的免费送货已成为最有效的营销工具之一;越来越多的公司,尤其是电子商务公司,更愿意在订单超过其指定的最小数量时向买家提供免费送货服务。但是实际上,买家的需求是不确定的,受天气,季节和许多其他因素的影响。首先,我们对零售商在供应商提供免费送货时面临随机需求的零售商的集中订购问题进行建模,在这种情况下,仅需要有限的分布信息,例如已知均值,支持和一些随机数据的偏差度量。然后,基于主要用于随机规划的线性决策规则,我们分析了零售商的最优订购策略并讨论了近似解。此外,我们通过对偶和合作博弈论提出了所有零售商之间的核心分配。核心的存在表明,每个零售商都愿意在集中化问题上与其他零售商合作。最后,通过一个数值示例来讨论不确定数据和参数如何影响最佳解决方案。

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