Empirical Research on the Influence Factors of E-commerce Development in China

摘要

Due to multiple factors affecting e-commerce development, in the environment of network growth, specificallythe dramatic increase of mobile Internet users, how to grasp the key influence factors and enhance thehealthy development of e-commerce in China? This paper discusses the influence factors of e-commerce developmentfrom the perspectives of information infrastructure construction, economic level, educational level, urbanizationlevel, technology level, living standards, human capital level and price index. Based on the time series data from year2000 to 2012, this paper proposes the influence factor model of e-commerce development by partial least square regression,and analyzes the influence factors using correlation coefficient and variable importance in projection. Theresearch findings show that the most critical factors affecting e-commerce development in China are mobile phonepenetration, per capita disposable income, number of computers per hundred households and urbanization rate; andreal GDP per capita, knowledge index and Internet penetration also have a certain impact on e-commerce development.This paper reveals the key factors affecting e-commerce development and puts forward some reasonable suggestionsin the aspects of information infrastructure construction, mobile e-commerce development, people’s livingstandards and cultural quality.