Research on the Behavior Evaluation for Social Responsibility of FoodCorporation in China Based on Consumer Response

摘要

This paper introduces the general situation of food security and social responsibility of the enterprise, based onthe analysis of Chinese food safety problems. Our country Food Enterprise society responsibility is very difficult. Basedon the consumer response theory, we point out that the problem is mainly caused by the enterprise internal and externaltwo aspects. The enterprise internal reason mainly concentrated in three levels: the food business operator’s moral level ofloss and economic benefits and the enterprise bear ability is not driven. External factor are all five level of the shortcomings:the lack of government’s regulation and our information disclosure system is incomplete, food safety standard systemand complete legal system is imperfect, social responsibility standard system is not complete. In order to improve thecorporate social responsibility based on Food Safety, this paper puts forward some suggestions to strengthen our corporatesocial responsibility consciousness and safeguard Chinese basic food security. We can improve the enterprise internalconstruction to strengthen the enterprise responsibility consciousness and enhance the enterprise the management ability,and strengthen the small and medium-sized enterprise training improvement liability to force.