E-Commerce and Ethical Web Design: Applying the BBBOnline Guidelines on Malaysian Websites

摘要

The aim of this study is to find out to what extent Malaysian companies incorporate trustworthy elements on their websites. The study provides a detail website evaluation based on the principles for ethical online business provided by the BBBOnline guidelines. The five principles used as an evaluation instrument are: (1) Truthful and accurate communication, (2) Disclosure, (3) Information practices and security, (4) Customer satisfaction, and (5) Protecting children. The study selected ten Malaysian-based companies which adopt e-commerce as part of their business. The findings of the study indicate that some principles are well-adhered to, while others need more attention. Keywords: E-commerce, ethics and e-commerce, web analysis, seal program, trust.Received January 26, 2004; accepted October 18, 2004Full Text