CONSIDERA????ES SOBRE A APLICA????O DOS DIREITOS DO CONSUMIDOR AOS MEIOS DE COMUNICA????O DE MASSA NO BRASIL

摘要

This paper aims to discuss the duties of the mass media in light of consumer rights. It also addresses the question of civil liability of the media activity. It stresses the importance of plurality, transparency and the right to response as indispensable elements to respect the public. Finally, it describes some of the consumer rights before the press and it sustains the role of the associations of consumers to improve the quality of information services.