An Alternative Business Models for Suvarnabhumi Airport Rail Link (SARL) Project

摘要

To compare and evaluate alternative model, in order to determine the suitable management for presenting an efficiency selection to administrator, the scope of research focused on the operations and feasibility study of the Suvarnabhumi Airport Rail Link (SARL) project. The results showed that the only business models with potential were by being a subsidiary company under the State Railway of Thailand (SRT). Further, the feasibility study was conducted and found that both of business models which are business unit and subsidiary had the same payback (PB) period of 12 years and 4 months but the return on investment (ROI) of the subsidiary company was better as shown the summarizing table in appendix. It is suggested to apply the strategic management with efficiency and effectiveness to improve the service quality and the image of the organization. Further study should focus on exploring an economic impact of the project that benefits the economy and society. The effects of those may bring returns to the society or country other than only Suvarnabhumi Airport Rail Link (SARL) itself.