Aplica??o do qfd em etapas iniciais do desenvolvimento de um odorizador de automóveis

摘要

This paper presents an application of QFD (Quality Function Deployment), whose objective was to identify and translate into quality requirements, the demands of users of a car air freshener. The development is presented and discussed from market research to planning of quality improvement. The method used included the following steps: (i) construction of quality matrix, (ii) construction of the product matrix, (iii) construction of the processes matrices, (iv) construction of the resources matrix, and (vi) planning of quality items and objectives. By the application, it was possible to identify the quality demands of customers and define which actions should be implemented in order to meet these demands. The analysis considered factors available in the company, such as financial, human resources and infrastructure.