Narrative and Visual Cinematic Strategies in Communication Design

摘要

In an audiovisual kinematic narrative there is always a viewer's constraint as he experiences emotions, thoughts and even realities that are not of his daily life. Being fictional narratives, these are, nevertheless, experienced as if they were realities. This immersive experience of a fictional narrative in the first person is planned and intentional, in significant and communicational terms. Since that during this time the viewer excludes its own reality, he forgets it because every one of us, at any time, can only exist in single reality, at each given time. The cinematic storytelling can be so immersive in its simulation of environments, characters and situations told to the viewer, that he forgets his “reality” to live in the fictional one, as if were his own. These Cinematic Storytelling Communication Projects are based on devices of scripting, production and lighting design, directing, iconic and subliminal meanings approach, photography and painting compositions or their language of representation, perceptual and cognitive issues, editing, ensemble together in a cinematic narrative Syntax, be a live action film - fiction or documentary, or an 2D or 3D animation - drawn or digital. All these visual storytelling induce in the viewer percepts like of spaces, environments, emotions, thoughts, feelings, expectations, dreams, ideals, passions, fears, exaltations, events - a jigsaw that creates a flow of information, emotion and a story point of view. Whatever the adopted communicational approaches are, these are always understood within anthropometric, ergonomic and physical beacons, as they are biological, perceptual, psychological, emotional, cultural, experiential, based, in learned cognition experiences and memories, and in individual and collective imaginary of the viewer and his society. To induce in the viewer these illusions and immersion as realities, visual cinematic narratives references all the time to what characterizes Human Being and His experience, to meet Man in his Ergonomic, Psychological and Existential Dimension.