Delaying Crisis Response: The Astros vs Beijing's COVID-19 Cover-up

摘要

One of the many great quotes I heard during last month's PRNEWS Crisis and Measurement Summit in Miami was from luncheon keynoter Jim Lindheim, the former Burson-Marsteller chairman. He said that in the Tylenol scare days (1982), he used research to guide clients. Data helped him argue that what mattered wasn't "what people were saying; it was what they believed." That argument convinced Johnson & Johnson to take responsibility for its crisis and remove Tylenol from the shelves.