Technology 2020: 5G, Al, Voice to Help PR Pros Deliver Better Experiences and Stories

摘要

With CES 2020 beginning today in Las Vegas, many communicators start the year thinking about technology. Thoughts range from devices and tools that promise to make their jobs a bit easier to technology that will allow PR pros to create better experiences for target audiences. In addition, PR pros think about tech-laden devices that will be thrust onto the market, requiring communicators to educate the public about their value, and, in some cases, explain away fears. PR pros also are concerned, and in some cases worried, with how technology could change or eliminate their jobs. While CES began as a consumer technology show, it's developed into something much grander. In many ways it sets the world's tech agenda, at least during January. While presidential advisor Ivanka Trump's scheduled appearance today during a CES keynote session about the future of work should generate plenty of coverage, tech-laden gadgets promise to generate many of the show's headlines.