More Steps to Manage Your Reputation on Google, for Free

摘要

It's hard to predict what Google will do tomorrow, let alone in 1,095 days. As we noted in part I of this series, mastering Google is the best way to manage your reputation online. And I'm not talking about classic SEO, though that ranking undoubtedly has an impact on your reputation. These two articles deal with classic reputation management, which has nothing to do with SEO. The search engine results pages (SERPs) are where most stakeholders will encounter your brand. We covered four ways to manage your reputation for free on Google in the first article. The y were: Google My Business, the Knowledge Panel, branded search and 'People also ask.' Below are numbers five to nine in our rundown of the nine ways to manage your reputation on Google, for free. Have you checked to see which images are returned when someone searches for your brand? In Q2 2019, Google images made up 20 percent of organic searches. That's a lot of visibility. What appears on Google when someone types your brand name and clicks 'Images'? Do they see images? Logos? (Hopefully yours, not those of your competitors.) Are the images from your site? Perhaps they are images of your social profiles?