Analysis of attitudes of honey consumers in the municipality of Novi Grad (Bosnia and Herzegovina)

摘要

Beekeeping is one of the important branches of animal husbandry, and it is also important in the municipality of Novi Grad in Bosnia and Herzegovina (BaH). Honey producers should be interested in what consumers think of honey and which factors are crucial for their commitment to purchase honey. Therefore, there has been a study of honey consumer attitudes conducted by a survey of 100 randomly selected consumers. The subject of the survey was to determine the consumers’ attitudes regarding the amount of honey they consume, honey types, prices, quality, purchasing and other characteristics. Systematization of data from surveys and their statistical processing led to the result that more than a half of consumers consume honey every week, with a high average consumption of 1.33 kg per month. Women consume honey more often than men, older people more frequently than younger ones. The largest number of consumers purchase honey directly from beekeepers. The commitment of consumer’s choice to buy honey is greatly influenced by the quality of honey, and it is followed by the price. These and other attitudes of consumers of honey are compared with the attitudes of consumers of similar studies in other countries and it was found that there is sometimes a greater or lesser coincidence among them, and sometimes there are significant differences. Honey producers, taking into account the views and preferences of consumers, should focus their future marketing activities for better promotion of their products and look ahead trying to establish direct contacts with consumers.