Análise do conteúdo veiculado pelas secretarias de turismo das cidades e estados-sedes da copa do mundo 2014 em suas páginas do facebook

摘要

Abstract: The aim of this research was to analyze the content posted by Municipal and State Tourism?Organizations (DMO) of the twelve headquarters cities and States of the FIFA 2014 World Cup in their?fanpages on Facebook, Were used the reference studies of Torres (2009), Gabriel (2009), Safko and Brake (2010)?and Barefoot and Szabo (2010 ). In the first stage, the official Facebook fanpages were identified, then posts?published between June 1st and July 31st of 2013, period from pre to post-event FIFA Confederations Cup?Brazil 2013 were collected. The data analysis method employed was content analysis from the perspective of?Bardin (2011), which is divided into: i) pre-analysis using dedicated softwares, phase ii) material exploration?and iii) treatment of results, inference and interpretation. It was observed that the DMOs analyzed publish?diversified information to users, including actions addressed to the abovementioned event.