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The Semiotics of Authenticity: Indexicality in Donald Trumpa??s Tweets

机译:真实性的符号学:唐纳德·特朗普的推文中的索引性

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How do you produce an authentic self on social media? This question is increasingly critical for the modern politician. Many voters prize authenticity as more important than policies, and social media is playing an ever-greater role in electoral politics. Further critical attention is required to understand how politicians are using social media to present an authentic self as a strategy to win votes. Whereas previous research has focused on how the content of politiciansa?? messages affects their authenticity, this article explores how authenticity is produced through formal aspects of self-presentational cues. To do so, the article analyzes the authenticity cues in Donald Trumpa??s tweets during the 2016 United States election. In what was widely dubbed as a??the authenticity election,a?? Trump was able to present an authentic self on Twitter using little more than 140 alphanumeric characters. What cues were at play, and why did they work? By analyzing how news media narrated Trumpa??s authenticity, and applying a semiotic analysis based on the theory of Charles Sanders Peirce, this article uncovers the key authenticity cues in Trumpa??s tweets, and examines the semiotic mechanisms behind them. I show that Trumpa??s authenticity depended upon the deployment of indexes, signs that bear a causal link to the object they refer to. Trumpa??s indexes of the selfa??the typographic texture, the tweetsa?? timestamps, and the operating system tagsa??combined to produce an authentic form for Trumpa??s tweets to inhabit. I then close with observations of indexical authenticity being leveraged by other politicians.
机译:您如何在社交媒体上产生真实的自我?这个问题对现代政治家越来越重要。许多选民认为真实性比政策重要,社交媒体在选举政治中的作用越来越重要。要了解政客如何利用社交媒体展示真实的自我作为赢得选票的策略,还需要进一步的关注。鉴于先前的研究集中在政治人物的内容如何?消息会影响其真实性,本文探讨了如何通过自我表现提示的形式方面来产生真实性。为此,本文分析了2016年美国大选期间唐纳德·特朗普(Donald Trumpa)推文中的真实性提示。在被广泛称为“真实性选举”的地方特朗普能够使用140个以上的字母数字字符在Twitter上呈现真实的自我。有什么线索在起作用,为什么它们起作用?通过分析新闻媒体如何描述Trumpa的真实性,并基于Charles Sanders Peirce的理论进行符号学分析,本文揭示了Trumpa推文中的关键真实性线索,并研究了其背后的符号学机制。我证明了Trumpa的真实性取决于索引的部署,这些索引带有指向它们所引用的对象的因果关系。 Trumpa?selfa的索引?版式纹理,tweetsa?时间戳和操作系统标签组合在一起,以生成供Trumpa的推文居住的真实形式。然后,我结束对其他政客利用索引真实性的观察。

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