How the Sunday Publication of City Daily Create the Fine Column —Take the Example of Morning Post “QI Investigation”

摘要

In the Chinese newspaper structure, City daily has always occupied the major portion, with its fresh content, civilian view, reformational and innovative form. This paper takes the thematic content in 2014 Shanghai City daily “Morning Post” Sunday publication “QI Investigation” column as the example to analyze how the city daily Sunday publication creates the quality column. The author thinks that how can they manage doing it is because of the fact that the city daily Sunday publication can record the culture of the city and the live pictures of the common people from a “civilian taste” perspective.