Impact of Teamwork Quality on New Product Development Cycle Time

摘要

Teamwor k quality is a superordinate construct that refers to the degree and quality of team members. interaction. The research fille d a gap in existing knowledge regarding the impact of teamwork quality on new product development (NPD) cycle time through the medi ation of internal market orientation in the telecommunication industry in Saudi Arabia. The aim of this atudy was to obtain t he impact of teamwork quality on new product development cycle time. Random sampling was used to select respondents for a survey fr om among members of NPD teams in Saudi telecommunications firms with total respondents 149 teams and response rate of 88.67 percent. F indings indicate that five out of six teamwork quality factors had significant effects on NPD cycle time but not on commun ication among teamwork members. Internal market orientation was found to affect positively NPD cycle time. The findings suggest that manage rs should facilitate an environment conducive to teamwork. The study also provides a theoretical understanding of how teamwork qualities drive new product development cycle time.