Subscriber Churning of Madhya Pradesh and Chhattisgarh Telecom Service Providers: A Gender Based Study

摘要

Handling customer churn is of great worry to universal broadcastings service providers and as the market matures it is becoming a more severe problem. The importance of this research is to do a gender based study of Subscriber churning of telecom licensed service providers of Madhya Pradesh and Chhattisgarh. In this paper Analysis of Variance (ANOVA) is used on the sample size of 700 respondents. This will help the leading telecom operators like Idea, Airtel etc. to plan their promotion strategy well, develop their products by sensing the need of the Customer and to generate & maximize additional revenue.