Different Perceptions about Strategic Themes in Export Development Bank of Iran (EDBI)

摘要

The achievement strategic goals are one of the challenges faced by many organizations, including the Export Development Bank of Iran. For strengthening the financial and intellectual capitals of EDBI, appropriate strategies should be selected. Based on cognitive school of designing strategy, the belief system of organizational staff affected its strategies. One way to discover appropriate strategies in organization are studying, employees perceptions of strategic themes. The purpose of this study was to understand the dominate concourse (different ideas) of important strategic themes along the Export Development Bank of Iran. Researcher identified the 43 most important statements concerning the diversity of opinion within the present concourse. The statements of this concourse are organized in four main categories: 1) finance, 2) customer, 3) structure and 4) human resource dimensions. This categorization is based on intellectual and financial capital in organization.