REFERENCE MODEL FOR THE STRATEGIC PERFORMANCE MANAGEMENT OF TECHNOLOGY PARKSMODELO DE REFERENCIA PARA LA GESTIóN ESTRATéGICA DEL DESEMPE?O DE PARQUES TECNOLóGICOS

摘要

Technology parks are ventures globally recognized as catalysts for social and economic development, through the promotion of technology based innovation, reached as a result of the strategic interaction between universities, companies and the government. Although proposals have emerged in the last years, there is no consensus on a systematic model to understand technology parks and identify the nature of their performance and success. Thereby, despite the significant number of technology parks, managers and stakeholders still require the development and application of more robust and effective management models and performance assessment systems. This paper presents the development of a reference model for the strategic performance management of technology parks, based on the balanced scorecard. To develop this model, the theoretical approach was complemented by an exploratory and qualitative multicase study with three Brazilian technology parks in operation. To accomplish the improvement of the conceptual reference model, a survey with tenant companies of national technology parks was conducted and then a statistic data analysis took place. The reference model that has resulted allows the establishment of an organizational framework of the strategic management system of a technology park.