A mídia e a constru??o das celebridades: uma abordagem praxiológica

摘要

This paper aims at discussing the fruitfulness of the praxeological model of communication to analyze the constitution of celebrities in contemporary media. It investigates the pragmatic basis that marks this model, by resuming some contributions from Dewey and Mead. Based on this approach, the article highlights the symbolic and interactive constitution of celebrities by the media.