How Trust Sells Dietary Supplements

摘要

Trust effects every relationship we have and influences even slight encounters. The importance of trust is rarely argued, but unfortunately, trust is not routinely a conscious, top-of-mind part of the decision-making process. Trust is an interactive exercise and involves two parties (i.e., producer/consumer) who each demonstrate degrees of risk and responsibility. However, trust is only as valuable as it is visible, which is why we need to achieve trust transparency in our organizations and consumer relations.