Awareness and preference of Krishi community radio programmes

摘要

Krishi Community Radio Station (KCRS) is the community Radio Station catering to the needs of the rural community around 15-20 km radius surrounding the University of Agricultural Sciences, Dharwad. The study was conducted in the year 2009-2010, to analyze the awareness and preference of Krishi Community Radio programmes on a sample of 152 Krishi community radio listeners of Dharwad taluk of Dharwad district. The results showed that majority (81.58%) of the listeners belonged to young age category; married (69.74%) and 44.08 per cent were literates. The listeners were aware of Krishi Chintana programme (85.53%) followed by Pakshika Salahegalu (81.58%) and Vigyanigala Sandarshana (53.29%). Majority (38.16%) of them had medium level of awareness about Krishi community radio programmes. The result also focused that the Krishi Chintana was most (51.97%) preferred programme followed by Pakshika Salahegalu (46.71%) and Avishkaragalu (32.89%).