Evaluation of the Impact of Strategic Offers on the Financial and Strategic Health of the Company—A Soft System Dynamics Approach

摘要

When analyzing the possibility of supporting the decision-making process, one should take into account the essential properties of economic entities (the system and its objects). As a result, the development of an effective business model ought to be based on rationality and the characteristics of the system being modeled. Such an approach implies the use of an appropriate analysis and modeling method. Since the majority of relationships in the model are described using the experts’ tacit knowledge, methods known as “soft” are more suitable than “hard” in those situations. Fuzzy cognitive mappings (FCM) are therefore commonly used as a technique for participatory modeling of the system, where stakeholders can convey their knowledge to the model of the system in question. In this study, we introduce a novel approach: the extended weighted influence nonlinear gauge system (WINGS), which may equally well be applied to the decision problems of this type. Appraisal of high-value and long-term offers in the sector of the telecommunication supplier industry serves as a real-world case study for testing the new method. A comparison with FCM provides a deeper understanding of the similarities and differences of the two approaches.